SWA launches updated Marketing Brochure
The Scottish Wholesale Association has launched its updated Marketing Brochure designed to highlight its key activities and events, including its Annual Conference and Training Programme, and the benefit of SWA membership to both wholesalers and suppliers.
Suppliers already benefiting from membership discuss why they support the trade association while wholesale members give their feedback on the SWA's tailored Training Programme.
Kate Salmon, executive director of the SWA, said: "We first produced a Marketing Brochure in 2009 as a way of reaching out to suppliers who were not members and perhaps didn't know much about us or our activities.
"We have now updated the publication to reflect recent changes in legislation and enhancements to our robust Training Programme, including the launch earlier this year of our new industry mentoring initiative.
"The Marketing Brochure outlines our main functions of liaison between our members, suppliers and the wider food and drink trade; lobbying; legislation; training; and our two main events - Scottish Wholesale Achievers and our Annual Conference."
If any wholesaler or supplier requires further information on the SWA and its activities, please contact Kate Salmon on 0131 556 8753 or email firstname.lastname@example.org.