SWA video promotes benefits of membership to wholesalers and suppliers
THE Scottish Wholesale Association has produced a new marketing video to promote the benefits of membership of the trade body to both wholesalers and suppliers.
Featuring sound bites from existing wholesaler and supplier members who value membership, the video links into the SWA’s six pillars: training/mentoring, lobbying, legislation, liaison, the Annual Conference and the association’s awards initiative, Scottish Wholesale Achievers.
Executive director Kate Salmon said: “We’re evolving, the industry is evolving and the role of a strong and healthy trade association has never been more important. That’s why we need wholesalers, suppliers and other stakeholders to work more closely together – and the SWA is there to bridge the gap.
“We work with partners to offer free advice and services, training and, of course, our much-lauded Mentoring Programme.
“So please watch our video then come and talk to us about how we can work together for mutual benefit.”