1. No Evidence
There is no credible evidence that plain packaging will have an impact on smoking
rates.
2. Illicit Trade
Plain packaging would be a boost to smugglers and counterfeiters, taking business
away from legitimate shops.
3. Confused Retailers
If every product looks the same it will be impossible to serve customers efficiently.
4. Confused Customers
Customers should be free to choose the products they want without difficulty