People - Scottish Wholesale Association

Who's who at the Scottish Wholesale Association.

Julie Dunn

President

Julie Dunn is operations director of Dunns Food and Drinks

Colin Smith

Chief Executive

Colin Smith works closely with our members, suppliers and partners in order to ensure that the SWA remains a forward-thinking and relevant trade association

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Ylva Haglund

Head of Sustainability & Engagement

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John Farrell

Member Development & Liaison Officer

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Jayne Swanson

Head of Public Affairs

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Derek Sideserf

Marketing Executive

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Ali Afsar

Council Member

Ali Afsar is impulse trading director at United Wholesale (Scotland)

James Bielby

Council Member

James Bielby is chief executive of the Federation of Wholesale Distributors (FWD)

Jim Cummiskey

Council Member and Chairman, Foodservice Group

Jim Cummiskey is chief executive officer of Fáilte Group

David Livingstone

Council Member

David Livingstone is head of catering for Scotland at Bestway Batleys

Jon Mack

Council Member

Jon Mack is general manager (Scotland) at Bidfood Scotland

Tom Slaven

Council Member

Tom Slaven is retail director of United Wholesale Grocers

Ruth Sutherland

Council Member

Ruth Sutherland is a director of Sutherland Brothers

Ian Wilson

Council Member

Ian Wilson is area manager at Booker

The SWA operates three committees:

Licensed Strategy Group
Non-Licensed Strategy Group
Foodservice Group

Our committees are unique in that they enable competing wholesalers to share best practice for the benefit of the wholesale trade in Scotland. Representing the industry as opposed to their own wholesale businesses, our Members use the committees as an unbiased and neutral platform on which to discuss, offer advice and work with suppliers to influence their marketing and selling strategies.

Suppliers are invited to attend these forums.

Our People