The SWA Delivering Growth Through Wholesale Programme (DGTW) was launched in 2021 to educate and engage with producers on the opportunities provided by the wholesale sector. Designed in conjunction with SAOS and Scotland Food & Drink, and supported by the Scottish Government, the initiative equips local Scottish producers with the insights and strategies needed to successfully navigate the landscape of the Scottish wholesale channel.
Read more about how the programme, and doing business with wholesale as a result, benefitted clootie dumplings business Clootie McToot by clicking the link below.
Since completing the programme and up until October 2023, Clootie McToot achieved total annual sales through the UK wholesale channel of about £30,000 and secured six new product listings. “It’s been an insightful experience and I now know that wholesalers are worth their weight in gold,” says founder Michelle Maddox.
“By that, I mean the way in which a business like mine can benefit from a wholesaler’s buying, sales and marketing teams – they are the experts and know who to present your products to, to help you grow your business and break into new markets.”
Total sales including the wholesale channel have also surged and Michelle also points to the SWA’s new Scottish Wholesale Directory as being “extremely useful” in identifying the company’s “best fit” wholesalers.
Download the Clootie McToot – Delivering Growth Through Wholesale Case Study here.
