The SWA Delivering Growth Through Wholesale Programme (DGTW) was launched in 2021 to educate and engage with producers on the opportunities provided by the wholesale sector. Designed in conjunction with SAOS and Scotland Food & Drink, and supported by the Scottish Government, the initiative equips local Scottish producers with the insights and strategies needed to successfully navigate the landscape of the Scottish wholesale channel.
Read more about how the programme, and doing business with wholesale as a result, benefitted Jean Miller of Millers Larder, makers of artisan piccalilli chutneys and pickles by clicking the link below.
Jean Miller decided to take part in the Delivering Growth Through Wholesale Programme (DGTW) after being approached by the Scottish Wholesale Association (SWA) and having already made inroads into the wholesale channel via SWA member Braehead Foods.
“I’m a great believer in making connections – they are so important,” says Jean. “I have always realised that wholesale is the way forward for my business but being part of DGTW reaffirmed that for me and in the future wholesale will be my bread and butter. Wholesale is essential and I want to build my connections.”
Benefits Of Doing Business With Wholesale
Since completing the programme – launched by the SWA in partnership with SAOS and Scotland Food & Drink in 2021 to educate and engage with producers on the opportunities provided by wholesale – Millers Larder has seen total sales through the wholesale channel reach a five-figure sum and total turnover soar even higher.
The company has forged strong relationships with five wholesalers as a direct result of DGTW and is working successfully with Braehead Foods, Lomond Wholesale, Mark Murphy Dole, Dunns Food and Drinks, and their veg supplier Premier Produce Scotland.
Download the Millers Larder – Delivering Growth Through Wholesale Case Study here.
