Our annual SWA Connex Conference 2026 brings together the full breadth of Scotland's wholesale, supply chain, and food and drink community for a day built around insight, collaboration, and practical action.
This year's programme tackles the most pressing topics impacting on the sector - from shifting consumer behaviour and disruptive market entrants to the policy, sustainability, skills, and technology changes transforming how businesses and the wholesale channel as a whole operate.
Delegates will gain fresh intelligence from the Building Wholesale Resilience morning sessions, exploring Scottish and UK-wide market data, emerging shopper mindsets, and the real-world impact of trends such as GLP‑1 drugs, perceptions of ultra‑processed foods, and evolving Gen Z habits.
The likely impact of climate change on the sector, and how to be a resilient operator for the future will be explored with the help of those who have already built sustainability into the foundations of their business.
Discussions with experts, wholesalers, producers, and end‑users will translate these insights into actionable strategies.
A political keynote and conversation will offer insights on Scotland's post-election landscape, while sessions on marketing, people and talent will provide tools to strengthen customer engagement, brand impact, recruitment, and retention.
Alongside this, the Vendor Village exhibition featuring producers, suppliers, and SWA service provider members, and Compliance Clinics will offer hands-on support, new partnerships, and expert advice.
Connex 2026 is the place to connect, learn, and be inspired. Join us on the 28th May at the voco Grand Central Glasgow Hotel.
