The Scottish Wholesale Association has relaunched its website with a fresh, new design that is user-friendly, easy to navigate and instantly highlights the leading trade body's role, responsibilities and key services.

Kate Salmon, executive director of the Association, explained: “As a high-profile trade association it is important that our members, suppliers and colleagues are able to access information about us and our activities at any time so having a strong online presence is very much the way forward as we strive to strengthen our lines of communication.

“We are living in a digital age so having a professional website with a fully responsive design that adapts perfectly for all device resolutions and looks great on mobiles, tablets, laptops and desktops sends out an important message that we are a progressive organisation that understands the way our members and suppliers are increasingly communicating.”

As well as providing up-to-date legislation information, news and a diary of events, the website outlines details of the Association’s training and mentoring programmes plus its lobbying and liaison activity. All wholesale and supplier members are clearly listed in a membership directory while key people and Council members are also featured.

“We are working more closely than ever with the Scottish Government and Scottish Parliament so its makes sense that we provide all the relevant information about our members and activities via a platform that is easy to navigate and allows MSPs and Government officials quick access to details about where are members are located and what they specialise in,” said Salmon. “Contributing to political debates surrounding issues affecting our members is one of our key functions and our website can help those outside our industry better understand the challenges facing the sector.”

The Scottish Wholesale Association operates within six key pillars covering its main functions of liaison between members, suppliers and the wider food and drink trade; lobbying; legislation; training; and its two annual main events – the much-lauded industry awards initiative, Scottish Wholesale Achievers, and the long-established Annual Conference, taking place at Crieff Hydro (June 10-12).

The website has been designed by Glasgow-based Made By Crunch.