HFSS Regulations Scotland: Food Promotion & Placement Guidance

From 1 October 2026, new regulations will restrict certain promotions and placement of targeted High Fat, Sugar or Salt (HFSS) foods and drinks for qualifying stores.

This includes products within targeted categories such as confectionary, crisps, and foods such as pizza and some yoghurts. The regulations will also include restrictions on multi-buy offers and the placement of targeted products in prominent locations.

Selection of food viewed from above SWA

Action You Should Take

  • CHECK if your business is affected.
  • REVIEW your relevant products, promotion and placement.
  • PREPARE for 1 October 2026.
READ THE GUIDANCE